Course Description: 

Graduating from this course, you will have attained two qualifications:

Professional Diploma of Digital Marketing (Non Australian VET Accredited Course And Award)
The Professional Diploma of Digital Marketing provides students with an in-depth and comprehensive overview of the essentials of digital marketing, including: search engine marketing, mobile marketing, email marketing, social media marketing, digital strategy and planning, data analytics and much more.

But how is it different from the hundreds of other programs available? Well in summary, the Professional Diploma of Digital Marketing stands apart from the rest because it has been validated by the world's leading digital brands, such as: Google, LinkedIn, Facebook, IBM and Microsoft through an iterative industry advisory process.

Which means that you'll be on the cutting-edge of industry developments and your credentials will be globally recognised within the industry - from Japan to Mauritius and from Malaysia to Australia. The results speak for themselves: approximately 74% of Professional Diploma of Digital Marketing graduates are currently employed in digital marketing roles!

Advanced Diploma of Business (Australian VET Accredited Course And Award)
The Advanced Diploma of Business builds on and refines the fundamental skills acquired in the Diploma of Business, so that students have a more in depth understanding of key business areas. Students will develop the skills required to facilitate/ coordinate the following core organisational functions: marketing, finance, change management, corporate communications and organisational leadership. The competencies acquired will enable students to work in a wide range of industries and organisations. The Advanced Diploma of Business will also provide students with a defined pathway to undergraduate level studies at most Australian universities which offer Business Degree programs.

Entry Requirements: 
  • IELTS 6.0 overall (or equivalent)
  • Any Diploma (or higher) business qualification OR 3 years of experience in a commercial situation at a senior support or technical role
  • CV submission and an interview are required prior to commencement and issuance of CoE
  • Fast track is only available to those who have previous qualification and experience approved by KIC.
Duration: 

Normal mode: 96 weeks
(90 study week + 6 weeks break)
Four Semesters
(Not inclusive of unstructured training activities. Shorter durations may be available subject to existing qualifications and work experience)

Fast track: 30 weeks
(24 study week + 6 weeks break)
One semester

Tuition Fees:

Normal mode: $10,300
Fast track: $4,000

Specialisation Fees:

Normal mode: $1,540
Fast track: $1,540

Resource Fees:

Normal mode: $310
Fast track: $310

Instalments Plan:

Normal mode: 8 Instalments Every 10 weeks
Short mode: 4 Instalments Every 6 weeks

Professional Diploma of Digital Marketing Content:

KGI-VET-PKG-01 - Introduction to Digital Marketing
KGI-VET-PKG-02 - Search Engine Marketing (SEO)
KGI-VET-PKG-03 - Search Engine Marketing (PPC)
KGI-VET-PKG-04 - Digital Display Advertising
KGI-VET-PKG-05 - Email Marketing
KGI-VET-PKG-06 - Social Media Marketing 1
KGI-VET-PKG-07 - Social Media Marketing 2
KGI-VET-PKG-08 - Mobile Marketing
KGI-VET-PKG-09 - Analytics
KGI-VET-PKG-10 - Strategy & Planning

Advanced Diploma of Business Content:

BSBINN601 - Lead and Manage Organisational Change
BSBMKG605 - Evaluate International Marketing Opportunities
BSBMKG607 - Manage Market Research
BSBMKG608 - Develop Organisational Marketing Objectives
BSBINM601 - Manage Knowledge and Information
BSBADV602 - Develop an Advertising Campaign
BSBFIM601 - Manage Finances
BSBSUS501 - Develop Workplace Policy and Procedures for Sustainability

Assessment Methods:

  • Computerised MCQ Exam
  • Reports
  • Interviews
  • Role playing
  • Case studies
  • Group projects
  • Observations
  • Presentations
  • Problem solving

Employment Opportunities:

  • Digital Marketing Analyst
  • Digital Marketing Assistant
  • Digital Marketing Officer
  • Digital Marketing Specialist
  • Senior Administrator
  • Senior Executive

Intake Dates

21-01-2019
29-04-2019
26-08-2019
25-11-2019