Course Description: 

Graduating from this course, you will have attained two qualifications:

Professional Diploma of Digital Marketing (Non Australian VET Accredited Course And Award)
The Professional Diploma of Digital Marketing provides students with an in-depth and comprehensive overview of the essentials of digital marketing, including: search engine marketing, mobile marketing, email marketing, social media marketing, digital strategy and planning, data analytics and much more.

But how is it different from the hundreds of other programs available? Well in summary, the Professional Diploma of Digital Marketing stands apart from the rest because it has been validated by the world's leading digital brands, such as: Google, LinkedIn, Facebook, IBM and Microsoft through an iterative industry advisory process.

Which means that you'll be on the cutting-edge of industry developments and your credentials will be globally recognised within the industry - from Japan to Mauritius and from Malaysia to Australia. The results speak for themselves: approximately 74% of Professional Diploma of Digital Marketing graduates are currently employed in digital marketing roles!

Diploma of Marketing and Communication (Australian VET Accredited Course And Award)
Students will be taught how to handle the responsibility of leading marketing campaigns. Emphasis is placed on the integration of marketing theories into real life situations. Students will develop a sound theoretical knowledge base in marketing management before being given opportunities to practice a range of marketing skills - thus ensuring that graduating students are job ready and capable of effectively executing marketing functions.

Entry Requirements: 
  • Australian Year 12 (or equivalent)
  • IELTS 5.5 overall (or equivalent)
  • Completion of Cert IV in Marketing and Communication or obtain RPL or credit transfer for required units
Duration: 

Total: 42 weeks
(36 study week + 6 weeks break)
One Semester

Tuition Fees:

$6,000

Specialisation Fees:

$1,540

Resource Fees:

$360

Instalment Plan:

5 Instalments (Every 6 weeks)

Professional Diploma of Digital Marketing Content:

KGI-VET-PKG-01 - Introduction to Digital Marketing
KGI-VET-PKG-02 - Search Engine Marketing (SEO)
KGI-VET-PKG-03 - Search Engine Marketing (PPC)
KGI-VET-PKG-04 - Digital Display Advertising
KGI-VET-PKG-05 - Email Marketing
KGI-VET-PKG-06 - Social Media Marketing 1
KGI-VET-PKG-07 - Social Media Marketing 2
KGI-VET-PKG-08 - Mobile Marketing
KGI-VET-PKG-09 - Analytics
KGI-VET-PKG-10 - Strategy & Planning

Diploma of Marketing and Communication Content:

BSBMKG507 - Interpret Market Trends and Developments
BSBMKG523 - Design and Develop an Integrated Marketing Communication Plan
BSBPMG522 - Undertake Project Work
BSBMKG501 - Identify and Evaluate Marketing Opportunities
BSBMKG502 - Establish and Adjust the Marketing Mix
BSBMKG506 - Plan Market Research
BSBMKG508 - Plan Direct Marketing Activities
BSBMKG509 - Implement and Monitor Direct Marketing Activities
BSBMKG514 - Implement and Monitor Marketing Activities
BSBMKG521 - Plan and Implement Sponsorship and Event Marketing
BSBMKG522 - Plan Measurement of Marketing Effectiveness
BSBMKG527 - Plan Social Media Engagement

Assessment Methods:

  • Computerised MCQ Exam
  • Reports
  • Interviews
  • Role playing
  • Case studies
  • Group projects
  • Observations
  • Presentations
  • Problem solving

Employment Opportunities:

  • Digital Marketing Analyst
  • Digital Marketing Assistant
  • Digital Marketing Officer
  • Digital Marketing Specialist
  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

Timing /Loading:

days OR 4 half-days/week +Independent Learning
Specific days will be advised during orientation
Training volume varies between 400-800 hours depending on the training requirements of trainees

Intake Dates

21-01-2019
15-04-2019
19-08-2019
11-11-2019