Course Description: 

Students will develop practical marketing skills and a broad understanding in a wide variety of marketing contexts. Students will learn how to apply solutions to a range of marketing situations and how to analyse and evaluate information from a range of sources. Students will additionally gain the knowledge and skills required to provide leadership and guidance to others.

Instalment Plan: 

Monthly direct debit

Timing /Loading: 

20 hours/week
​Specific days will be advised during orientation

Resource Fees: 

$400 

Tuition Fees: 

$7,160

Entry Requirements: 

WACE / Cert III (or greater)

Matured Aged students are assessed on case by case basis on their eligibility to enrol to the respective course based on their working experience if they do not have evidence of previous required academic qualifications.

Duration: 

Total: 36 weeks
(30 study week + 6 weeks break)
One Semester

Course Content:

BSBCMM401 – Make a Presentation
BSBCRT401 – Articulate, Present & Debate Ideas
BSBMGT407 – Apply Digital Solutions to Work Processes
BSBMKG417 – Apply Marketing Communication Across a Convergent Industry
BSBMKG418 – Develop & Apply Knowledge of Marketing Communication Industry
BSBMKG401 – Profile the Market
BSBMKG408 – Conduct Market Research
BSBMKG413 – Promote Products & Services
BSBMKG419 – Analyse Consumer Behaviour
BSBPRO401 – Develop Product Knowledge
BSBRES401 – Analyse & Present Research Information
BSBWRT401 – Write Complex Documents

Assessment Methods:

  • Reports
  • Interviews
  • Role playing
  • Case studies
  • Group projects
  • Observations
  • Presentations
  • Problem solving

Employment Opportunities:

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Public Relations Officer

Further Education:

BSB52415 Diploma of Marketing and Communication