BSB40820 Certificate IV in Marketing and Communication
(Direct entry)(CRICOS Course Code: 107207G)
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Fees
| Description | Amount |
|---|---|
| Application | $250.00 |
| Tuition | $10,400.00 |
| Resource | $600.00 |
| Total course amount | $11,250.00 |
| Commitment* | $500.00 |
Payment Terms & Conditions
- The Application fee must be paid in full prior to the issuance of a COE.
- The Commitment fee* must be paid in full by students taking this course individually.
- The Commitment fee will be adjusted/credited back to the student’s final term’s instalment of the course. See our Refund Policy for Terms & Conditions.
- The Resource fee must be paid in full prior to the issuance of a COE.
- The Tuition fee for First Term / Term 1 must be paid in full prior to the issuance of a COE. From Term 2 onwards, the remaining balance must be paid in equal termly instalments or as per the letter of offer.
- All fees advertised are in Australian Dollars (AUD).
Duration
- Total Duration: 52 weeks (40 academic weeks + 12 weeks of study breaks)
- Scheduled Classes: 2 days per week (mandatory)
- Academic Support: 1 day per week (Fridays)
- Academic Contact Hours: 20 hours per week
Entry Requirements
- Year 11 or equivalent and
Complete KIC’s Language, Literacy, Numeracy and Digital (LLND) test with at least a score of IELTS Academic 6.0, IELTS General 6.0, PTE Academic 47, TOEFL iBT 67, C1 Advanced 161, OET 1210, CELPIP General 7, LANGUAGECERT Academic 61, or MET 53 as your overall test result.
For full details on English language requirements and exemptions, visit:
https://kingstoncollege.wa.edu.au/english-language-test-requirements/
Course Packaging Rule
| UNIT NO | UNIT CODE | UNIT TITLE | UNIT PREREQUISITE/S Units marked with an *asterisk have one or more prerequisites. | UNIT DURATION (Weeks) |
|---|---|---|---|---|
| 6 CORE UNITS | ||||
| 1 | BSBCMM411 | Make presentations | Nil | 3 |
| 2 | BSBCRT412 | Articulate, present and debate ideas | Nil | 3 |
| 3 | BSBMKG433 | Undertake marketing activities | Nil | 3 |
| 4 | BSBMKG435 | Analyse consumer behaviour | Nil | 3 |
| 5 | BSBMKG439 | Develop and apply knowledge of communications industry | Nil | 3 |
| 6 | BSBWRT411 | Write complex documents | Nil | 3 |
| 6 ELECTIVE UNITS (3 Elective units from Group A + 3 units from Group B) | ||||
| 7 | BSBESB404 (Group B) | Market New Business Ventures | Nil | 4 |
| 8 | BSBXCM401 (Group B) | Apply Communication Strategies in the Workplace | Nil | 4 |
| 9 | BSBOPS404 (Group B) | Implement Customer Service Strategies | Nil | 4 |
| 10 | SIRXMKT006 (Group A) | Develop a Social Media Strategy | Nil | 3 |
| 11 | BSBMKG431 (Group A) | Assess Marketing Opportunities | Nil | 3 |
| 12 | BSBMKG434 (Group A) | Promote Products & Services | Nil | 4 |
| Academic weeks | 40 weeks | |||
| Course study breaks | 12 weeks | |||
| Total course duration for 12 units of competency | 52 weeks | |||