BSB40820 Certificate IV in Marketing and Communication

BSB40820 Certificate IV in Marketing and Communication

(Direct entry)(CRICOS Course Code: 107207G)

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Fees

DescriptionAmount
Application$250.00
Tuition$10,400.00
Resource$600.00
Total course amount$11,250.00
Commitment*$500.00

Payment Terms & Conditions

  • The Application fee must be paid in full prior to the issuance of a COE.
  • The Commitment fee* must be paid in full by students taking this course individually.
    • The Commitment fee will be adjusted/credited back to the student’s final term’s instalment of the course. See our Refund Policy for Terms & Conditions.
  • The Resource fee must be paid in full prior to the issuance of a COE.
  • The Tuition fee for First Term / Term 1 must be paid in full prior to the issuance of a COE. From Term 2 onwards, the remaining balance must be paid in equal termly instalments or as per the letter of offer.
  • All fees advertised are in Australian Dollars (AUD).

Duration

  • Total Duration: 52 weeks (40 academic weeks + 12 weeks of study breaks)
  • Scheduled Classes: 2 days per week (mandatory)
  • Academic Support: 1 day per week (Fridays)
  • Academic Contact Hours: 20 hours per week

Entry Requirements

  • Year 11 or equivalent and
  • Achieve at least a score of IELTS 6.0, PTE 50, TOEFL 64, CEA 169, or OET B overall test result.
 
 

Course Packaging Rule

UNIT NOUNIT CODEUNIT TITLEUNIT PREREQUISITE/S
Units marked with an *asterisk have one or more prerequisites.
UNIT DURATION
(Weeks)
6 CORE UNITS 
1BSBCMM411Make presentationsNil3
2BSBCRT412Articulate, present and debate ideasNil3
3BSBMKG433Undertake marketing activitiesNil3
4BSBMKG435Analyse consumer behaviourNil3
5BSBMKG439Develop and apply knowledge of communications industryNil3
6BSBWRT411Write complex documentsNil3
6 ELECTIVE UNITS (3 Elective units from Group A + 3 units from Group B)
7BSBESB404
(Group B)
Market New Business VenturesNil4
8BSBXCM401
(Group B)
Apply Communication Strategies in the WorkplaceNil4
9BSBOPS404
(Group B)
Implement Customer Service StrategiesNil4
10SIRXMKT006
(Group A)
Develop a Social Media StrategyNil3
11BSBMKG431
(Group A)
Assess Marketing OpportunitiesNil3
12BSBMKG434
(Group A)
Promote Products & ServicesNil4
Academic weeks40 weeks
Course study breaks12 weeks
Total course duration for 12 units of competency52 weeks